Which of the following could serve as a firm's mission statement?
A) Green is good
B) Promote all brands using viral videos
C) We aim to boost annual sales by 15 percent
D) Create three new product lines
E) We exist to provide customers with the best shopping experience anywhere in cyberspace.

Question

Quizplus · Accepted Answer

E is a clear and concise statement of the company's purpose and what it aims to provide to customers. A mission statement should focus on the company's values and goals, not just specific tactics or targets for growth. A and B are too vague and do not convey a clear purpose, while C and D are focused on specific goals rather than overall company values.

Which of the Following Could Serve as a Firm's Mission