Which of the following would a firm need to specify BEFORE deciding on its sales promotion objectives?
A) Company objectives.
B) Production objectives.
C) Product objectives.
D) Marketing objectives.
E) All of these objectives would need to be specified beforehand.

Question

Quizplus · Accepted Answer

Sales promotion objectives are part of an overall marketing strategy, which in turn aligns with the company's broader objectives. Before deciding on specific sales promotion objectives, a firm would need to have a clear understanding of its company objectives (to ensure alignment with overall goals), production objectives (to ensure capability to meet potential increased demand), product objectives (to ensure promotions support product positioning and lifecycle goals), and marketing objectives (to ensure promotions are integrated with other marketing efforts). Thus, all these objectives would need to be specified beforehand to create effective and aligned sales promotion strategies.

Which of the Following Would a Firm Need to Specify