When looking for attractive opportunities, a marketing manager should consider:
A) the firm's producing capability and flexibility.
B) the firm's financial strengths.
C) whether the firm has good relations with established intermediaries.
D) the firm's marketing strengths.
E) All of these should be considered.

Question

Quizplus · Accepted Answer

All of these factors should be considered by a marketing manager when looking for attractive opportunities. The firm's producing capability and flexibility will determine its ability to meet changing consumer demands and stay competitive in the marketplace. The firm's financial strengths will enable it to invest in marketing initiatives and sustain its operations over time. Good relations with established intermediaries will ensure that the firm's products reach their intended target audience effectively. Finally, a marketing manager should also evaluate the firm's marketing strengths to see if they have the skills and resources necessary to execute effective marketing campaigns.

When Looking for Attractive Opportunities, a Marketing Manager Should Consider