When conducting a competitor analysis, it is important for managers to take the viewpoint of:
A) competitors.
B) the CEO.
C) target customers.
D) supply chain partners.
E) the industry leader.

Question

Quizplus · Accepted Answer

Taking the viewpoint of target customers is crucial in understanding the strengths and weaknesses of competitors. This can help managers identify areas where they need to improve their offerings to better meet the needs and desires of their target customers. While understanding what competitors are doing is important, it should be viewed from the perspective of how well it serves the needs of the target customers.

When Conducting a Competitor Analysis, It Is Important for Managers