The number and types of competitors a marketing manager must face-and how they might behave-is called the ______________ environment.
A) cultural
B) competitive
C) economic
D) political
E) social

Question

Quizplus · Accepted Answer

The competitive environment refers to the number and types of competitors that a marketing manager must face and how they might behave. This includes factors such as market share, pricing strategies, and product differentiation. The cultural, economic, political, and social environments all play a role in shaping the competitive environment, but they are not the same as the competitive environment itself.

The Number and Types of Competitors a Marketing Manager Must