Nike claims in its Annual Report that "the reasons every NIKE employee comes to work every day is to create great product, to lead the athletic industry in innovation, and to serve the athlete." This is Nike's:
A) competitive barrier.
B) technology.
C) portfolio management.
D) mission statement.
E) competitor analysis.

Question

Quizplus · Accepted Answer

Nike's statement identifies its mission, which is the fundamental reason for the company's existence and serves as a guide for decision-making. The statement outlines the company's purpose and sets the tone for its daily operations, making it the mission statement.

Nike Claims in Its Annual Report That "The Reasons Every