The recent interest in physical fitness has forced producers of food, clothing, and other products to reconsider their marketing strategies. Which of the following does this trend illustrate?
A) Economic and technological environments.
B) Cultural and social environment.
C) Existing business situation.
D) Political and legal environment.
E) Resources and objectives of the firm.

Question

Quizplus · Accepted Answer

The trend of increased interest in physical fitness reflects the cultural and social environment. Consumers are becoming more health-conscious and this is impacting their purchasing behavior. This trend has forced companies to change their marketing strategies in order to appeal to health-conscious consumers.

The Recent Interest in Physical Fitness Has Forced Producers of Food