Few people in Europe diet. So the same soft drink that PepsiCo sells in the U.S. under the brand name of "Diet Pepsi" is sold in England under the brand name of "Pepsi MAX." This is an example of which part of the external market environment?
A) Competitive
B) Legal
C) Cultural and social
D) Political
E) Economic

Question

Quizplus · Accepted Answer

The use of different brand names for a similar product in different regions is an example of adaptation to cultural and social factors. In Europe, the concept of "dieting" is not as prevalent as it is in the U.S. Therefore, PepsiCo adapted their product name to better fit the cultural and social norms of the European market.

Few People in Europe Diet