A marketing program may consist of several marketing plans.

Question

Quizplus · Accepted Answer

A marketing program is a comprehensive plan that outlines an organization's overall marketing strategy. It may include several marketing plans that are designed to achieve specific objectives, such as increasing sales, building brand awareness, or launching a new product. Each marketing plan within a marketing program will have its own set of tactics, timelines, and budgets to help achieve its individual goals.

A Marketing Program May Consist of Several Marketing Plans