The single most important factor in screening possible marketing opportunities is the long-run trends facing the company.

Name: The single most important factor in screening possible marketing opportunities is the long-run trends facing the company.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

While long-run trends are important, the single most important factor in screening possible marketing opportunities is the fit with the company's objectives, resources, and capabilities.

The Single Most Important Factor in Screening Possible Marketing Opportunities