Marketing managers should view potential customers as
A) all alike.
B) all having the same needs.
C) always wanting to meet needs in the same way.
D) grouped into segments of similar consumers.
E) different types, but all having the same characteristics.
Correct Answer:
Verified
Q127: _ assume(s) that everyone is the same--and
Q128: "Target marketing," in contrast to "mass marketing,"
A)
Q129: Why can't marketing managers be satisfied just
Q130: _ is the managerial process of developing
Q131: A marketing strategy specifies:
A) a marketing mix.
B)
Q133: The marketing management process is the process
Q134: Target marketing
A) is a production-oriented approach to
Q135: A marketing strategy specifies:
A) a target market
Q136: Which of the following duties would not
Q137: "Marketing strategy planning" means:
A) finding attractive opportunities
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