_____ is the managerial process of developing and maintaining a match between an organization's resources and its market opportunities.

Question

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Strategic (management) planning involves developing and maintaining a match between an organization's resources and its market opportunities. This process involves analyzing the current market and competitors, identifying opportunities and threats, setting objectives and creating action plans to achieve them. It also involves allocating resources towards the most promising opportunities and evaluating progress towards goals. Target marketing, mass marketing, resource allocation and marketing control may be components of strategic planning, but they do not encompass the whole process.

_____ Is the Managerial Process of Developing and Maintaining a Match