Target marketing, in contrast to mass marketing:
A) Assumes all customers have the same needs.
B) Assumes everyone is a potential customer.
C) Focuses only on small market segments.
D) Tailors a marketing mix to fit some specific group of customers.
E) Makes it more likely that a firm will face direct competition.
Correct Answer:
Verified
Q121: Marketing strategies
A) enable marketing managers to be
Q122: Which of the following statements about target
Q123: The difference between target marketing and mass
Q124: The managerial process of developing and maintaining
Q125: Good marketing strategy planners know that:
A) firms
Q127: _ assume(s) that everyone is the same--and
Q128: "Target marketing," in contrast to "mass marketing,"
A)
Q129: Why can't marketing managers be satisfied just
Q130: _ is the managerial process of developing
Q131: A marketing strategy specifies:
A) a marketing mix.
B)
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