The difference between target marketing and mass marketing is that target marketing
A) means focusing on a small market.
B) focuses on short-run objectives, while mass marketing focuses on long-run objectives.
C) focuses on specific customers, while mass marketing aims at an entire market.
D) does not rely on e-commerce but mass marketing does.
E) aims at increased sales, while mass marketing focuses on increased profits.
Correct Answer:
Verified
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Q121: Marketing strategies
A) enable marketing managers to be
Q122: Which of the following statements about target
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Q125: Good marketing strategy planners know that:
A) firms
Q126: Target marketing, in contrast to mass marketing:
A)
Q127: _ assume(s) that everyone is the same--and
Q128: "Target marketing," in contrast to "mass marketing,"
A)
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