Why can't marketing managers be satisfied just planning present activities?

Question

Quizplus · Accepted Answer

Marketing managers cannot be satisfied just planning present activities because markets are dynamic and constantly changing, consumers' needs keep changing, the environment keeps changing, and competitors often change. To be successful in the long term, marketing managers need to continuously adapt and anticipate changes in the market and the environment. Therefore, it is essential for them to plan for future activities as well as monitor and adjust their current strategies.

Why Can't Marketing Managers Be Satisfied Just Planning Present Activities