Identify the incorrect statement regarding target marketing.
A) Target marketing is not mass marketing.
B) Mass marketers cannot do target marketing.
C) Target marketing can mean big markets and profits.
D) Marketing-oriented managers practice "target marketing."
E) It aims at a marketing mix that is tailored to fit specific target customers.
Correct Answer:
Verified
Q154: "Target marketing," in contrast to "mass marketing,"
A)
Q155: Suzuki's 3 year/36,000 mile new car warranty
Q156: A marketing mix consists of:
A) policies, procedures,
Q157: The "four Ps" of a marketing mix
Q158: Which of the following is NOT considered
Q160: Which of the following is NOT a
Q161: "Promotion" is NOT concerned with:
A) creating billboard
Q162: Marketing strategy decisions concerning Promotion include decisions
Q163: Any series of firms or individuals that
Q164: When one considers the strategy decisions organized
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