The "four Ps" of a marketing mix are:
A) Production, Personnel, Price, and Physical Distribution.
B) Promotion, Production, Price, and People.
C) Potential customers, Product, Price, and Personal Selling.
D) Product, Price, Promotion, and Profit.
E) Product, Place, Promotion, and Price.
Correct Answer:
Verified
Q152: The marketing mix
A) includes four variables --
Q153: In the marketing mix, the customer is:
A)
Q154: "Target marketing," in contrast to "mass marketing,"
A)
Q155: Suzuki's 3 year/36,000 mile new car warranty
Q156: A marketing mix consists of:
A) policies, procedures,
Q158: Which of the following is NOT considered
Q159: Identify the incorrect statement regarding target marketing.
A)
Q160: Which of the following is NOT a
Q161: "Promotion" is NOT concerned with:
A) creating billboard
Q162: Marketing strategy decisions concerning Promotion include decisions
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