The marketing mix is a foundational concept in marketing that helps to organize the marketing strategy decision areas. It traditionally includes the four Ps: Product, Price, Place, and Promotion, which are key factors that are controlled by a company to influence consumers to purchase its products.

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The Marketing Mix

Question 152

Multiple Choice

The marketing mix

A) includes four variables -- People, Place, Promotion, and Price.
B) includes the target market.
C) helps to organize the marketing strategy decision areas.
D) includes four variables -- advertising, personal selling, customer service, and sales promotion.
E) does not focus on target customers.

Correct Answer: