Which of the following is NOT one of the four variables in a marketing mix?
A) Price
B) Product
C) Promotion
D) Payment
E) Place
Correct Answer:
Verified
Q146: Henry Ford told prospective customers of his
Q147: The packaging design for a new flavor
Q148: A firm's "marketing mix" decision areas would
Q149: "Product" is concerned with:
A) branding and warranties.
B)
Q150: Dell, Inc. wants to offer customers televisions
Q152: The marketing mix
A) includes four variables --
Q153: In the marketing mix, the customer is:
A)
Q154: "Target marketing," in contrast to "mass marketing,"
A)
Q155: Suzuki's 3 year/36,000 mile new car warranty
Q156: A marketing mix consists of:
A) policies, procedures,
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