From the perspective of the four Ps, personal selling is to advertising as
A) mass selling is to branding.
B) Place is to Product.
C) sales promotion is to pricing.
D) warranties are to channel type.
E) geographic terms are to price allowances.
Correct Answer:
Verified
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Q188: Catalogs, point-of-purchase materials, and free samples are
Q189: The most important variable in a firm's
Q190: A popular television show, The Unexpected, achieved
Q192: Sales promotion:
A) lets the salesperson adapt the
Q193: Coupons, samples, and point-of-purchase materials are examples
Q194: _ is direct spoken communication between sellers
Q195: Advertising is:
A) the designing and distribution of
Q196: Personal selling lets the salesperson adapt the
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