The most important variable in a firm's marketing mix is:
A) Product.
B) Price.
C) Promotion.
D) Place.
E) None of these since all contribute to one whole.
Correct Answer:
Verified
Q184: When Ford Motor Co. introduced its Escape
Q185: When 3M sent samples of Breathe Right
Q186: When ranked in importance from greatest to
Q187: Ford Motor Co. "loaned" new Fiestas to
Q188: Catalogs, point-of-purchase materials, and free samples are
Q190: A popular television show, The Unexpected, achieved
Q191: From the perspective of the four Ps,
Q192: Sales promotion:
A) lets the salesperson adapt the
Q193: Coupons, samples, and point-of-purchase materials are examples
Q194: _ is direct spoken communication between sellers
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents