When Ford Motor Co. introduced its Escape hybrid SUV, it offered a $1,000 rebate as an incentive to attract new buyers. This was an example of which aspect of the marketing mix?

Question

Quizplus · Accepted Answer

The $1,000 rebate offered by Ford Motor Co. for its Escape hybrid SUV falls under the "Price" aspect of the marketing mix, as it directly affects the cost to the consumer and is a strategy to adjust or incentivize the purchase price.