When developing a marketing mix, a marketing manager should remember that:

Question

Quizplus · Accepted Answer

"Price" includes not only the actual cost of the product but also the different types of discounts, markups, allowances, and geographic terms. It is a crucial part of the marketing mix as it determines the amount of revenue generated by the company. It is essential for marketing managers to consider all the different elements of the pricing strategy when developing a marketing mix.

Therefore, option C is the best choice.

When Developing a Marketing Mix, a Marketing Manager Should Remember