When Herbal Essences tries to get shelf space in Target and Walmart because young women frequently shop there for hair care products, this is an example of which of the 4Ps?

Question

Quizplus · Accepted Answer

Place refers to the distribution channels used to make the product available to the consumers. In this case, Herbal Essences is targeting specific retail stores where their target customers frequently shop, which is an example of the Place element of the 4Ps.

When Herbal Essences Tries to Get Shelf Space in Target