The ______ area of the marketing mix is concerned with decisions about getting the "right" product to the target market when and where it's wanted.

Question

Quizplus · Accepted Answer

This question is asking about the area of the marketing mix that deals with getting the product to the target market, so the correct choice is E, place. Place refers to the distribution channels and methods used to make the product available to customers, including where and when it is sold. A is incorrect because it refers to decisions about the product itself, not its distribution. B refers to the people involved in marketing, such as salespeople or companies' employees, but not to the distribution of the product. C refers to the methods used to promote the product, such as advertising, sales promotion, or public relations, which may or may not be directly related to distribution. D refers to the price of the product, which is different from its distribution.

The ______ Area of the Marketing Mix Is Concerned with Decisions