The _____ area of the marketing mix includes decisions related to telling the target market or others in the channel of distribution about the "right" product.
A) product
B) place
C) promotion
D) price
E) communication
Correct Answer:
Verified
Q164: When one considers the strategy decisions organized
Q165: "Place" is NOT concerned with:
A) who handles
Q166: An office supplies producer sells a variety
Q167: A firm's decisions regarding channel type, market
Q168: "Promotion" may include:
A) personal selling to channel
Q170: Hewlett-Packard sells personal computers through specialty computer
Q171: Big Fizz Co., a manufacturer of cola-flavored
Q172: A "channel of distribution":
A) usually has three
Q173: "Promotion" includes:
A) advertising.
B) personal selling.
C) sales promotion.
D)
Q174: The _ area of the marketing mix
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