Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. The marketing mix variable that is being considered here is:

Question

Quizplus · Accepted Answer

The marketing mix variable being considered in this scenario is the distribution of the product, which falls under the category of "place" in the marketing mix. The options given in the question suggest that HP sells personal computers through specialty computer stores, electronics superstores, and its own Internet site, indicating the different channels of distribution used by the company to make its products available to the customers. Thus, the correct answer is E - Place.

Hewlett-Packard Sells Personal Computers Through Specialty Computer Stores, Electronics Superstores