A "channel of distribution":

Question

Quizplus · Accepted Answer

A channel of distribution can have multiple members, including wholesalers, agents, and intermediaries. It refers to the path that a product takes from the manufacturer to the final consumer, including all the intermediaries involved in that process. Option A is incorrect because there can be more than three members in a distribution channel. Option C is not necessarily true as the length of the distribution channel depends on the nature of the product and the market. Option D is incorrect because a website can be considered a channel of distribution if the company uses it to sell its products to the final consumer.

A "Channel of Distribution