Scott Paper uses many intermediaries to reach its target markets; Citibank uses none. Which of the marketing mix variables is being considered here?

Name: Scott Paper uses many intermediaries to reach its target markets; Citibank uses none. Which of the marketing mix variables is being considered here?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The question is referring to the distribution channel, which falls under the "Place" variable of the marketing mix. Scott Paper uses intermediaries, while Citibank does not.

Scott Paper Uses Many Intermediaries to Reach Its Target Markets;