Which of the following statements by a marketing manager refers to operational decisions, rather than strategy decisions?
A) "Our target customers view most existing luxury sedans as dull, and they want performance as well as luxury."
B) "Newspaper ads will be more cost effective than 30 second radio ads--given the price increase for radio this month."
C) "We hope to earn a 15 percent return on investment with our plan."
D) All of these statements refer to operational decisions.
Correct Answer:
Verified
Q201: Short-run decisions to help implement strategies are
Q202: The text's Toddler University example shows that
Q203: A "marketing plan" is:
A) a marketing program.
B)
Q204: The text's "Toddler University" example shows that:
A)
Q205: The text's "Toddler University" example shows that:
A)
Q207: A "marketing plan":
A) is just another terms
Q208: Which of the following is part of
Q209: A "marketing plan" should include:
A) some control
Q210: The appropriate marketing mix is determined in
Q211: Which of the following is NOT included
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