The appropriate marketing mix is determined in large part by:

Question

Quizplus · Accepted Answer

The appropriate marketing mix should be based on the needs, preferences, and characteristics of the target market. It is essential to understand the target market's demands, preferences, and behavior to determine the most effective marketing mix. The other options, such as the preferences of marketing managers, the product production cycle, the hottest trends, or the popularity of big box retail stores, may not be as crucial in determining the appropriate marketing mix.

The Appropriate Marketing Mix Is Determined in Large Part By