Which of the following statements about operational decisions is FALSE?
A) They help to carry out a marketing strategy.
B) They are short-run decisions.
C) They are part of the implementation process.
D) They usually require ongoing changes in the basic strategy to be effective.
Correct Answer:
Verified
Q207: A "marketing plan":
A) is just another terms
Q208: Which of the following is part of
Q209: A "marketing plan" should include:
A) some control
Q210: The appropriate marketing mix is determined in
Q211: Which of the following is NOT included
Q213: Managers should make operational decisions
A) within the
Q214: The main difference between a "marketing strategy"
Q215: _ refers to putting marketing plans into
Q216: Which of the following statements is a
Q217: An appropriate marketing mix should be determined
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