An appropriate marketing mix should be determined PRIMARILY by
A) what has worked for the company in the past.
B) the needs of a target market.
C) the budget available to spend.
D) the past experiences of the marketing manager.
E) what product the firm can produce with economies of scale.
Correct Answer:
Verified
Q212: Which of the following statements about operational
Q213: Managers should make operational decisions
A) within the
Q214: The main difference between a "marketing strategy"
Q215: _ refers to putting marketing plans into
Q216: Which of the following statements is a
Q218: Which of the following would probably NOT
Q219: Which of the following is an operational
Q220: Ideally, a good marketing mix should:
A) be
Q221: Which of the following would NOT require
Q222: One of the strategic policies of camera
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