Ideally, a good marketing mix should:

Question

Quizplus · Accepted Answer

A good marketing mix should be based on the target market's needs, wants, and preferences, in addition to the company's goals and resources. Therefore, it should flow logically from all the relevant dimensions of the target market, such as the product, price, place, and promotion. Choosing a marketing mix based solely on competitors or costs may not reflect the needs and preferences of the target market, and may not be effective in reaching the marketing objectives. Advertising can be an important part of the marketing mix if it is targeted, relevant, and impactful for the target market, and can help reach marketing goals.

Ideally, a Good Marketing Mix Should