Which of the following is most likely to increase a firm's customer equity?

Question

Quizplus · Accepted Answer

Increasing the lifetime value of individual customers will increase a firm's customer equity. This can be achieved through various strategies like implementing loyalty programs, upselling/cross-selling, and focusing on customer retention. Options like increasing marketing costs, cutting promotion efforts, and facing increased competition may not have a direct impact on the firm's customer equity. Offering customer value that is at least as good as competitors may help in customer acquisition but may not necessarily increase customer equity.

Which of the Following Is Most Likely to Increase a Firm's