One of the strategic policies of camera maker, Zoom Cameras, states: "We will communicate the key benefits and value of our camera's unique zoom lenses and demonstrate how they meet customer needs." This policy best fits which marketing mix decision area?

Question

Quizplus · Accepted Answer

The policy is focused on promoting the key benefits and value of the camera's unique zoom lenses to meet customer needs, which falls under the promotion decision area of the marketing mix.

One of the Strategic Policies of Camera Maker, Zoom Cameras