The total stream of purchases that a single customer could contribute to a company over the length of the relationship is called _____.

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Customer lifetime value refers to the total amount of money a customer is expected to spend on a company's products or services over the duration of their relationship. It is used to evaluate the long-term value of a customer to a company and helps companies make decisions about marketing strategies, retention efforts, and customer service. Customer equity is a related concept, but it refers to the total value of a company's customer relationships rather than the value of a single customer. Customer service, satisfaction, and feedback are important aspects of building customer relationships, but they do not measure the total value of those relationships over time.

The Total Stream of Purchases That a Single Customer Could