Differentiation

Question

Differentiation

Quizplus · Accepted Answer

Differentiation often requires customization of the marketing mix to meet the specific needs of a distinctive target market. This means that the firm must fine-tune all of its marketing mix elements to create a unique and valuable offering that sets it apart from the competition. Option A is incorrect because differentiation goes beyond simply meeting needs in the same way as other firms. Option B is incorrect because differentiation indicates a distinct feature or quality that sets the product apart from the competition. Option D is incorrect because a consistent theme across the four Ps can help a firm stand out, but it is not the only factor that contributes to differentiation. Option E is incorrect because differentiation typically requires the integration of multiple elements of the marketing mix to create a well-rounded and unique offering.