If Frito-Lay (which has products in almost all the submarkets for snack foods) were to try to increase its share of one of these markets, it would be pursuing a ______________ opportunity.

Question

Quizplus · Accepted Answer

Market penetration refers to increasing market share in an existing market with existing products. Since Frito-Lay already has products in almost all the submarkets for snack foods, increasing its share in one of these markets would be a market penetration opportunity.

If Frito-Lay (Which Has Products in Almost All the Submarkets