Converse started selling its "high-top" canvas basketball shoes in colors such as hot pink, lime green, and purple, to accompany their traditional colors of black and white. Converse seems to be pursuing a _____________ opportunity.

Question

Quizplus · Accepted Answer

By introducing new colors for their canvas basketball shoes, Converse is pursuing a product development opportunity, which involves creating new products or modifying existing ones to better meet customer needs or desires. This differs from market penetration (selling more of their existing products in their current market), market development (selling existing products in new markets), diversification (entering new markets with new products), or breakthrough (introducing entirely new and innovative products).

Converse Started Selling Its "High-Top" Canvas Basketball Shoes in Colors