A producer of frozen pasta dinners finds that its current target customers select among its frozen pasta dinners, going to a pizza restaurant, or staying home and eating an Italian sub sandwich. So the company set up a chain of pizza restaurants that also serve Italian sub sandwiches. This seems to be an effort at:
A) market development.
B) diversification.
C) market penetration.
D) product development.
Correct Answer:
Verified
Q282: Converse started selling its "high-top" canvas basketball
Q283: If Wendy's decides to test market a
Q284: GreatGadgets, an Internet-based marketer of innovative gift
Q285: When a company expands globally, this is
Q286: Wendy's continues to come out with new
Q288: Avon, which in the past relied on
Q289: Wendy's continues to test possible new toppings
Q290: _ refers to offering new or improved
Q291: To compete more successfully with its many
Q292: BeQuick, a fast-food restaurant, has always operated
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents