Wendy's continues to test possible new toppings for hamburgers, including grilled mushrooms and provolone cheese. This suggests that Wendy's is pursuing ______________.

Question

Quizplus · Accepted Answer

Wendy's testing of new toppings for hamburgers indicates that the company is exploring product development, which involves creating new products or modifying existing ones in order to meet the changing needs and preferences of customers. This strategy allows companies to stay competitive and differentiate themselves from their rivals. Marketing myopia refers to a narrow focus on the product itself rather than on the broader needs and wants of the target market. Mass marketing involves targeting a large and diverse audience with a standardized product or message. Market development and diversification refer to expanding the company's customer base or entering new markets, which does not appear to be the primary focus of Wendy's in this case.

Wendy's Continues to Test Possible New Toppings for Hamburgers, Including