GreatGadgets, an Internet-based marketer of innovative gift items, decides to sell products in its own retail stores--to reach consumers who don't like to buy without first seeing the item in person. This is an example of:

Question

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This is an example of market development because GreatGadgets is expanding its market by reaching out to a new segment of consumers who prefer to see products in person before purchasing.

GreatGadgets, an Internet-Based Marketer of Innovative Gift Items, Decides to Sell