If Wendy's decides to test market a hot dog in several stores to determine if it can make more profit from this menu item than from a "Wendy's single," which market opportunity is Wendy's pursuing?

Question

Quizplus · Accepted Answer

Wendy's is pursuing product development by adding a new product (hot dog) to its existing menu to offer to its current market, aiming to increase sales through product innovation rather than entering new markets or significantly changing its business focus.

If Wendy's Decides to Test Market a Hot Dog in Several