Pop Soda Co. wants to increase sales of its existing carbonated drinks by making them more convenient, so it's making the drinks available at more stores in its present areas. This is an example of:

Question

Quizplus · Accepted Answer

Market penetration is the strategy of increasing sales of existing products in existing markets, typically by increasing distribution or marketing efforts. In this case, Pop Soda Co. is using this strategy by making its existing drinks available at more stores in its current areas to increase convenience and sales.