When Colgate encourages its current customers to brush more often by taking their toothbrush and toothpaste to work with them, which market opportunity is Colgate pursuing?

Question

Quizplus · Accepted Answer

Market penetration refers to increasing sales of an existing product in an existing market, which Colgate is doing by encouraging customers to brush more often with their existing toothbrush and toothpaste.

When Colgate Encourages Its Current Customers to Brush More Often