Differentiation refers to the ______________ of the firm's marketing mix to meet the needs of the target market.

Question

Quizplus · Accepted Answer

Differentiation means making the product or service unique in the market by adding special features, benefits, or characteristics that appeal to the specific needs of the target market. In other words, it is the process of customizing the marketing mix (product, price, place, and promotion) to create a unique value proposition for the customers. Therefore, option B, uniqueness, is the correct answer.

Differentiation Refers to the ______________ of the Firm's Marketing Mix