Lipton has increased sales by developing ads that encourage it current customers to drink Lipton tea instead of coffee at morning "coffee breaks." This effort focuses on

Question

Quizplus · Accepted Answer

The efforts to encourage current customers to switch from coffee to Lipton tea at morning "coffee breaks" is an example of market penetration strategy, which focuses on increasing sales by promoting existing products to existing customers.

Lipton Has Increased Sales by Developing Ads That Encourage It