The Wall Street Journal has been trying to attract new customers by promoting its newspaper for student use in business courses. This is an example of

Question

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Market development is a growth strategy where a company aims to sell its existing products or services into new markets. In this case, The Wall Street Journal is trying to attract new customers (students in business courses) without changing its product (the newspaper), which is a classic example of market development.

The Wall Street Journal Has Been Trying to Attract New