Because companies are likely to be most familiar with their own operations, ____________ opportunities are usually the easiest to pursue.

Question

Quizplus · Accepted Answer

Market penetration involves selling more of an existing product to an existing market. Since companies are already familiar with their own products and markets, this is generally the easiest opportunity to pursue. Product development, market development, and diversification all involve developing or entering new markets or creating new products, which can be more challenging and require more resources and expertise.

Because Companies Are Likely to Be Most Familiar with Their